PROJECTS

We led the end to end  campaign for the global launch of the new range of Ibanez Guitars. Delivered Campaign and content production focused on the end consumer and their Journey from Bedroom to Stage, from learner to Rock Star. The Song ‘New Emotion’ is a collaborative effort from our roster of Australian artists that takes the listener on the journey to become a songwriter, a performer and rockstar. It was platformed across Youtube, Spotify, Facebook & Instagram as well as live performances at the 2024 NAMM show and coverage from Rolling Stone Magazine. It received international acclaim and set a high bar for brand launches across the MI industry.
It features Marcus Bridge Vocals/Guitars (Northlane), Sabian Lynch Guitars (Alpha Wolf), Mitch Clews Guitars (Sessionist), Liam Horgan Bass (Sessionist), Nic Pettersen Drums (Northlane).

We led Live event video production for the Hit Network across all their World Famous Roof Top Series from 2015-2020. Producing broadcast quality video content of performances and behind the scenes the entertained and captured audience imagination. Gathering millions of views, with performances from the likes of Robbie Williams, Katy Perry, Ed Sheeran, Justin Bieber, Pink, The Backstreet Boys and more.

Myer Case Study with Merrick Watts. We lead production and implementation of the video proportion of this campaign. Delivering on Merricks unique take on shopping for dads for fathers day. Fostering brand sentiment for Myer and the great shopping experience they offer.

VW Transporter Campaign with Ed Kavalee showcased Ed visiting small businesses around Brisbane. Showcasing support for small business and how the VW Transporter assists small business everyday. We led video production and implementation across platforms to deliver on the clients brand objectives.